CarbonCents
Co-Founder
Research & Content
Carried out competitive research on type of sustainability content available in Singapore's media landscape. Experimented with short-form and long-form written content for Gen Z.
Growth
Lead the team's effort to drive social media engagement through campaigns and outreach initiatives; as well as organising creative writing workshops.
Impact
Achieved monthly readership of 300 upon 3 months of launch.
Problem
With greenwashing being unintentionally prevalent, how can youth community get access to verified information and stories that can encourage sustainability in practice on an individual level?
Solution
CarbonCents exists at the nexus of environmental education, research and climate advocacy. Through long-form essays, commentaries and profile stories, we hope to cultivate green citizenry and community engagement. CarbonCents’ vision is to be a leading sustainability media platform for youths to gain actionable insights through storytelling.